# Brian Casel Building since 2008. Not reviewed by Brian. Page: https://mrrmaker.com/@briancasel Audience Ops: $50k MRR (2016), sold 2021; now Builder Methods In their words: "I love the hard, creative work of designing products just as much as my mission to build a business that lasts." (briancasel.com) ## Numbers - Revenue: $50K MRR, Audience Ops (● last reported Sep 2016) - Products: 17 - Building since: 2008 ## Products - Builder Methods (2025 →): running - Clarityflow (2021 →): running - ProcessKit (2019 – 2022): sold, sold to an undisclosed buyer - Thready (2019 – 2021): sold, sold to an undisclosed buyer - Sunrise KPI (2018 – 2021): sold, sold to an undisclosed buyer - Audience Ops (2015 – 2021): sold, sold to Graffam Cos. - Productize (2014 – 2022): sold, sold to an individual buyer - Hotel Propeller (2013 – 2015): sold, sold to an individual buyer - Restaurant Engine (2012 – 2015): sold, sold to an individual buyer - WP Bids (2010 – 2015): sold, sold to an undisclosed buyer - ThemeJam (2010 – 2015): sold, sold to an undisclosed buyer ## Timeline - Jul 2026: On Niche Pursuits podcast [stated] - Nov 2025: Finished his last consulting project and stopped taking consulting work [stated] - Sep 2025: Builder Methods: First revenue: a live workshop at $25 a ticket; over 100 tickets sold in two weeks [stated] - 2025: Launched Builder Methods [stated] - Nov 2024: On saas.unbound, episode 15 [stated] - Dec 2023: Ended his SaaS journey in its current form and committed to content creation and audience growth [stated] - May 2023: On Self-Serve SaaS podcast: How ZipMessage Overcame Its Growth Plateau [stated] - Feb 2022: Sold Productize to an individual buyer [stated] - Jan 2022: Sold ProcessKit to an undisclosed buyer [stated] - Sep 2021: Audience Ops: Grew to a team of 25 people serving hundreds of clients [stated] - Sep 2021: Sold Audience Ops to Graffam Cos. [stated] - Apr 2021: Clarityflow: First paying customers in April 2021 (as ZipMessage) [stated] - Jan 2021: Sold Thready to an undisclosed buyer [stated] - Jan 2021: Sold Sunrise KPI to an undisclosed buyer [stated] - 2021: Launched Clarityflow [stated] - 2021: Clarityflow: Took investment from the Calm Company Fund (as ZipMessage) [stated] - Dec 2019: On Startups For the Rest of Us, episode 474 [stated] - Jun 2019: Launched ProcessKit [stated] - 2019: Launched Thready [stated] - 2018: Launched Sunrise KPI [stated] - May 2016: On Mixergy: How to sell something other than your time [stated] - Aug 2015: Sold Restaurant Engine to an individual buyer [verified] - Aug 2015: Sold Hotel Propeller to an individual buyer [verified] - May 2015: Launched Audience Ops [stated] - Jan 2015: Sold WP Bids to an undisclosed buyer [stated] - Jan 2015: Sold ThemeJam to an undisclosed buyer [stated] - Oct 2014: On Product People, episode 68 [stated] - Oct 2014: Launched Productize [stated] - 2013: Launched Hotel Propeller [stated] - 2012: Launched Restaurant Engine [verified] - 2010: Launched WP Bids [stated] - 2010: Launched ThemeJam [stated] - 2008: Left his last job in 2008 to go freelance as a web designer [stated] ## How sure 13 verified by someone other than Brian, 117 stated by Brian in public, 8 outdated. Read on 11 Oct 2026. ## Sources - Brian Casel, briancasel.com: https://briancasel.com - About Brian Casel | Brian Casel, briancasel.com: https://briancasel.com/about - Brian Casel's products & projects | Brian Casel, briancasel.com: https://briancasel.com/projects - I sold my business, Audience Ops | Brian Casel, briancasel.com: https://briancasel.com/sold-audience-ops - I sold my SaaS, ProcessKit | Brian Casel, briancasel.com: https://briancasel.com/sold-processkit - I sold my course & brand, Productize | Brian Casel, briancasel.com: https://briancasel.com/sold-productize - 2021, a 'shake-up' year | Brian Casel, briancasel.com: https://briancasel.com/2021-recap - Rebranding ZipMessage to Clarityflow | Brian Casel, briancasel.com: https://briancasel.com/rebranding-zipmessage-to-clarityflow - Defining success with SaaS | Brian Casel, briancasel.com: https://briancasel.com/defining-saas-success - 2025 Recap | Brian Casel, briancasel.com: https://briancasel.com/2025-recap - You Don't Know What You Don't Know | Brian Casel, briancasel.com: https://briancasel.com/you-dont-know-what-you-dont-know - Productize Launch Recap & Case Study | Brian Casel, briancasel.com: https://briancasel.com/case-study-recap-productize-course-launch - Introducing, Audience Ops | Brian Casel, briancasel.com: https://briancasel.com/introducing-audience-ops - Bootstrapped Web, bootstrappedweb.com: https://bootstrappedweb.com - How to sell something other than your time - with Brian Casel - Business Podcast for Startups, mixergy.com: https://mixergy.com/interviews/restaurant-engine-with-brian-casel/ - Restaurant Engine sold for "low six figures" • Post Status, poststatus.com: https://poststatus.com/restaurant-engine-sold-for-low-six-figures/ - Product People | EP68: Brian Casel on productized services, productpeople.tv: https://productpeople.tv/episodes/ep68-brian-casel-on-productized-services - Episode 474 | Overcoming a 40% Decline in MRR with Brian Casel, startupsfortherestofus.com: https://www.startupsfortherestofus.com/episodes/episode-474-overcoming-a-40-decline-in-mrr-with-brian-casel - How ZipMessage Overcame Its Growth Plateau, selfservesaas.feather.blog: https://selfservesaas.feather.blog/overcoming-zipmessage-growth-plateau - Indie hacker approach to building a portfolio of SaaS businesses with Brian Casel @ClarityFlow, saas.group: https://saas.group/podcasts/indie-hacker-approach-to-building-a-portfolio-of-saas-businesses-with-brian-casel-clarityflow/ - How Brian Casel Turned 20 Years of Startup Experience into Builder Methods With YouTube, Community, and AI Agents | Niche Pursuits, nichepursuits.com: https://www.nichepursuits.com/brian-casel/ - Audience Ops, a blog-writing service agency, was acquired for 6 figures, theygotacquired.com: https://theygotacquired.com/services/audience-ops-sold-to-jd-graffam/ - Site checks on 2026-10-11, MRRMaker: https://mrrmaker.com/how-it-works#checks Labels: "verified" means confirmed by someone other than the founder; "stated" means the founder said it in public. Method: https://mrrmaker.com/how-it-works