# Cathryn Lavery
Building since 2012. Not reviewed by Cathryn.
Page: https://mrrmaker.com/@cathrynlavery
Sold BestSelf after over $45M in sales (2022); bought it back (2024)
In their words: "Cathryn Lavery is the founder of BestSelf Co and Little Might. […] built, sold, bought back, and scaled direct-to-consumer brands" (littlemight.com)

## Numbers
- Total revenue so far: over $45M, BestSelf (stated · Oct 2022)
- Products: 5
- Building since: 2012

## Products
- BestSelf (2015 →): running
- ShipRank: dates not stated in any source
- Diagram Design: dates not stated in any source

## Timeline
- Sep 2024: On The Nathan Barry Show, episode 45 [stated]
- Jul 2024: On Entrepreneur, Side Hustle Spotlight Q&A [stated]
- Jul 2024: On Etsy Seller Success podcast (Dylan Jahraus), episode 202 [stated]
- Jun 2024: On eCommerceFuel podcast, episode 537 [stated]
- Jun 2024: On The Gutsy Podcast, episode 212 [stated]
- May 2024: On The Kara Goldin Show, episode 536 [stated]
- Apr 2024: On Behind Her Empire, episode 259 [stated]
- 2024: Bought BestSelf back from private equity [stated]
- Oct 2022: Sold BestSelf [stated]
- 2020: BestSelf: Bought out a business partner and became 100% owner [stated]
- 2016: BestSelf: Launched BestSelf.co on Shopify; $2M in sales in the first 9 months [stated]
- 2015: Launched BestSelf [stated]
- 2015: BestSelf: Self Journal Kickstarter campaign raised $322,696 in 34 days [stated]

## How sure
3 verified by someone other than Cathryn, 39 stated by Cathryn in public, 0 outdated. Read on 11 Oct 2026.

## Sources
- Business & life strategies for ambitious millennials., littlemight.com: https://littlemight.com
- My Entrepreneurial Journey: Highlights and Insights · Little Might, littlemight.com: https://littlemight.com/about
- Press · Little Might, littlemight.com: https://littlemight.com/press/
- github.com: https://api.github.com/users/cathrynlavery
- github.com: https://api.github.com/users/cathrynlavery/repos
- I Sold My Company, Then Bought It Back · Little Might, littlemight.com: https://littlemight.com/i-sold-my-company-then-bought-it-back/
- How She Grew a Side Hustle to $45M With Tony Robbins' Advice, entrepreneur.com: https://www.entrepreneur.com/starting-a-business/how-she-grew-a-side-hustle-to-45m-with-tony-robbins-advice/477345
- Cathryn Lavery: Founder & CEO of BestSelf - The Kara Goldin Show, karagoldin.com: https://karagoldin.com/podcasts/cathryn-lavery/
- Private Equity Acquired and Botched Her Business, ecommercefuel.com: https://www.ecommercefuel.com/revitalizing-your-business-the-buy-back-journey/
- Episode 202 | The Second Act: Selling Your Business and Coming Back for More with Cathryn Lavery - Dylan Jahraus Blog, dylanjahraus.com: https://dylanjahraus.com/the-second-act-selling-your-business-and-coming-back-for-more-with-cathryn-lavery/
- Outward Productivity to Inward Fulfillment, lauraaura.com: https://lauraaura.com/212-outward-productivity-to-inward-fulfillment-with-cathryn-lavery/
- Ep 259 | Cathryn Lavery — Behind Her Empire, behindherempire.com: https://www.behindherempire.com/episode/cathryn-lavery
- The Nathan Barry Show | I Sold My $5,000,000 Business… Here’s How | 045, thenathanbarryshow.transistor.fm: https://thenathanbarryshow.transistor.fm/episodes/i-sold-my-5-000-000-business-here-s-how-045
- YC Summer 2026: the full batch, plus 7 of my favorites · Little Might, littlemight.com: https://www.littlemight.com/yc-summer-2026/
- How to Stop AI Images Drifting Across a Series · Little Might, littlemight.com: https://www.littlemight.com/how-to-stop-your-ai-images-from-drifting-across-a-series/
- Claude Code vs Cursor · Little Might, littlemight.com: https://www.littlemight.com/claude-code-vs-cursor/
- Site checks on 2026-10-11, MRRMaker: https://mrrmaker.com/how-it-works#checks

Labels: "verified" means confirmed by someone other than the founder; "stated" means the founder said it in public. Method: https://mrrmaker.com/how-it-works