BUILDING SINCE 2008 · NOT REVIEWED BY BRIAN
Brian
Casel
“I love the hard, creative work of designing products just as much as my mission to build a business that lasts.”in their words · briancasel.com
$50K MRR
Audience Ops revenue
● last reported Sep 201617
products
2008
building since
Career
Every main product, who ran it, and when it changed hands.
Builder Methods2025 →
NOW
Clarityflow2021 →
NOW
ProcessKit2019 – 2022
sold
→ an undisclosed buyer
Thready2019 – 2021
sold
→ an undisclosed buyer
Sunrise KPI2018 – 2021
sold
→ an undisclosed buyer
Audience Ops2015 – 2021
sold
→ Graffam Cos.
Productize2014 – 2022
sold
→ an individual buyer
Hotel Propeller2013 – 2015
sold
→ an individual buyer
Restaurant Engine2012 – 2015
sold
→ an individual buyer
WP Bids2010 – 2015
sold
→ an undisclosed buyer
ThemeJam2010 – 2015
sold
→ an undisclosed buyer
Side projects6
2008201020122014201620182020202220242026
Brian runs ita new owner runs itsold, with the stated priceshut downside project
The journey
Audience Ops: $50k MRR (2016), sold 2021; now Builder Methods
Milestones
$50K
MRR · Audience Ops
Sep 2016 · old
$18K
first 11 days · Productize
Oct 2014 · stated
Latest
Jul 2026On Niche Pursuits podcast
Nov 2025Finished his last consulting project and stopped taking consulting work
Sep 2025Builder Methods: First revenue: a live workshop at $25 a ticket; over 100 tickets sold in two weeks
2025Launched Builder Methods
Nov 2024On saas.unbound, episode 15
How sure are we?
13 verified by someone other than Brian117 stated by Brian in public8 outdated, older than our limits
Read on 11 Oct 2026 · more data coming