Derek Sivers
BUILDING SINCE 1998 · NOT REVIEWED BY DEREK

Derek
Sivers

“Author of “Useful Not True”, “How to Live”, “Hell Yeah or No”. Former musician, circus performer, entrepreneur, and speaker.”in their words · bsky.app

about $20M /yr
CD Baby revenue
● last reported Dec 2009
about $100M
CD Baby, total so far
stated · 2008
$22M
from selling 1 product
sum of stated prices
10
products
1998
building since

Career

Every main product, who ran it, and when it changed hands.

HostBaby1999 – 2008
sold
→ Disc Makers
CD Baby1998 – 2008
$22,000,000
→ Disc Makers
Side projects8
199820002002200420062008201020122014201620182020202220242026
Derek runs ita new owner runs itsold, with the stated priceshut downside project

The journey

Sold CD Baby for $22 million (2008), then wrote five books

Milestones

about $100M
total · CD Baby
2008 · stated
about $20M
/yr · CD Baby
Dec 2009 · old

Latest

Dec 2015On The Tim Ferriss Show, episode 125
Oct 2015On “The Outsider” on the builttosell.com podcast
Feb 2010On TED2010, “How to start a movement”
Aug 2008Sold CD Baby to Disc Makers$22,000,000
Aug 2008Sold HostBaby to Disc Makers

How sure are we?

10 verified by someone other than Derek46 stated by Derek in public3 outdated, older than our limits

Read on 11 Oct 2026 · more data coming

Derek Sivers · MRRMaker